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Latest Tech – TouchCast

The future of On-Line Video

The story Of Now
Created and processed on an Ipad Air with video prepared using a laptop/software costing under £2000.
Idris Elba on why he couldn’t resist becoming the curator of Story Of Now:[/symple_column]
“I find the educational aspect of Story Of Now plus the fact that the new medium of the web inside video directly appeals to younger audiences to be really fantastic. Letting them choose how they watch and interact really puts them in control of the experience.”

TouchCast Unicef

The #IMAGINE project brings together artist Yoko Ono, renowned music producer and DJ David Guetta, UNICEF Ambassadors – including Katy Perry, Angélique Kidjo, Daniela Mercury, Priyanka Chopra, Yuna Kim – and a host of other high profile supporters with the aim of creating a unique moment in music history that will highlight the tremendous challenges children face the world over.
The interactive digital experience, powered by TouchCast, allowed everyday people to record their own version of Imagine, John Lennon’s iconic anthem of hope and peace, alongside their favourite stars, in what UNICEF hopes will be the largest ever global sing-along.

TouchCast have developed an advertising unit which they call a TouchAd. Advertisers are using the Interactive video as an engaging ad format. With the TouchCast Heat Map, Advertisers can see their engagement rates, thus providing crucial analytics. This is the first TouchAd that went live with Levi 501 CT 

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